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Indian School of Business

Pre-paid Cards for Multiplexes

Innovation always helps to be ahead of race especially in the present competitive environment. In this context, a Chennai multiplex owner has introduced the concept of pre-paid cards for viewing movies on big screen. The popular Satyam Cinema in Chennai has begun issuing pre-paid cards costing Rs. 300 for cinema goers. If a person pays Rs. 300 and purchases his card, he can at any time, for any show, walk into the theatre and get a seat. The card is renewable. So, if aone has watched Rs. 200 worth of movies, he can recharge the card and his seat is assured for all ftuture films.

Satyam is a multiplex with six screens and seating for 2900 peple. With Satyam showing the way, other multiplexes in Inida may have to come up with pre-paid cards soon.

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