/* Google verification tag */ Indian School of Business: Manufacturing BOOM benefits IT sector
Indian School of Business

Manufacturing BOOM benefits IT sector

As the manufacturing industry is witnessing accelerated growth, the IT industry can benefit from this boom. The manufacturing sector is growing at a decent rate of 8-9% Quater-on-Quarter during the current financial year. The sector is expected to grow at an handsome rate of 14% each year for the next ten years. With this growth, manufacturing techniques and technologies grow more sophisticated, making it imperative for companies to rely more on IT systems in several areas.

The broad areas where the IT sector has a role to play are

1. Managing Suppliers - Supply Chain Management (SCM)
2. Managing Customers - Customer Relationship Management
3. Managing Production - Production Planning & Control (PPC)
4. Managing Products - Product Lifecycle management (PLM)consisting of
a. CAD Computer Aided Design
b. CAM Computer Aided Manufacturing
c. CAE Computer Aided Engineering
d. PDM Product Data Management

The role of IT in a manufacturing firm is in the area of 'management' to ensure high levels of efficiency, productivity and profitability. The US-based Emptoris, which boasts of such large clients as Boeing and Owens Corning, opened its India development centre last year and is an important centre for development and support of several products such as Contract Management, Supplier Performance, Spend Analysis and others. Emptoris is the world leader in supply management software and contract management software. Manufacturing companies need to take a lot of decisions pertaining to selection of suppliers, products and services while taking care of the sourcing cycle as well. Emptoris helps its customers in selecting the best mix of these.

There are also specialist companies that are involved in Design / Engineering services that help manufacturing companies make use of CAD / CAM software. Designtech Systems Ltd is one of such companies which helps manufacturing industry to create complete 3-D models of the products using CAD/CAM software.

Product Life Cycle Management (PLM) is another area which is critical for the manufacturing sector. PLM is a strategic business approach that enables companies to create, manage, disseminate and use product definition information. The PLM supports the product through its entire life cycle - from conceptualisation to the end-use stage of the product. PLM is a critical area as sometimes a defective product may even face product recall, wherein a company would have to replace/refurbish specific components. In such a scenario, tracing the defect to a source becomes very complicated if a PLM system is not in place. Recently, Dell has identified a potential issue associated with certain batteries sold with Dell notebook computers. Dell is voluntarily recalling certain Dell-branded batteries with cells manufactured by Sony and offering free replacements for these batteries, as under rare conditions, it is possible for these batteries to overheat, which could pose a risk of fire. In such situations, PLM systems play a crucial role.

Companies like PTC (a PLM specialist) and Geometric Software are specialists in their niche areas and cater to a lot of engineering companies in the manufacturing sector. Geometric offers digital engineering and consulting services to help the Original Equipment Manufacturers (OEMs) reduce product development costs, improve quality, shorten time-to-market and increase product business value.

With incresed pressures of globalisation and product competitiveness, companies or firms in manufacturing sector are pursuing strategies to strenghen their core competencies.

Source : The Economic Times

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