ISB's road to rural areas and small towns

Here is a good news for applicants from rural areas and small towns who cannot afford their education in ISB. The often-termed `elite school of business' is planning to make its presence felt among the rural and small town populace. The effort will come from the alumni of the ISB, which is considering a scholarship targeting this sector.

Arjun Shankar, Chief Executive Officer, Ramky Global Solutions Private Limited and president of the alumni association, told The Hindu : "There is a lot of talent that needs to be tapped in rural areas. And this sector for some reasons is shying away from the ISB community."

The alumni seem to be conscious of the fact that students from the rural sector vie to get through other top-notch Indian institutes like IIT, but not ISB. There is a lack of awareness about the institute among the rural students and we need to bridge this gap. People from underprivileged backgrounds passing out from IIT do well in life. They can do the same here too and we need to create an environment where they can at least apply.


However, the alumni and the business school still needs to figure out the quantum of scholarship, identify the segment and performance parameters for all the proposals. The proposals will be subject to the school management's discretion.

Complete Article : ISB to make its presence felt among rural, small town populace - The Hindu